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06 Mar 2015
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How to Create Social Media Content That Performs

Sticky Post By On March 6, 2015 With No Comments
How to Create Social Media Content That Performs

Wouldn’t it be great to have the magic formula for social media success? Yeah, we think so, too. In the process of defining that formula, we’ve been chipping away at defining what works and what doesn’t.

Research has shown that different types of content perform better in some industries than in others. That’s pretty obvious, right? What you may not be aware of is that different types of content also perform differently based on seasons. That’s right – the time of year seems to have something to do with how people interact with and share social media content. Mind blowing, isn’t it? While considering the dynamics of seasonality are important in any smart social strategy, we’re going to zero in on some of the easier to digest elements of creating content that performs.

P L A T F O R M S

When is the last time you evaluated the effectiveness of the various social media platforms you’re using? Just because something worked once doesn’t mean you should keep doing it until the end of time. What about your competitors? You have to be where they are, right? Well, yes, but only if you can do it “better”. And remember, things that work for one industry don’t necessarily work for all. Read more

03 Mar 2015
Sticky Post By Posted in SEARCH ENGINE OPTIMIZATION With 2 Comments Permalink

New SEO Metrics That Matter Most to Your ROI

Sticky Post By On March 3, 2015 With 2 Comments
New SEO Metrics That Matter Most to Your ROI

Let’s dive past the alphabet soup created by having an online presence, and look at today’s search engine optimization (SEO) and how to use it to your advantage to get a larger return on investment (ROI).

You may remember seeing agency ads a few years ago promising #1 placement on Google. The truth is, legitimate companies can not guarantee #1 ranking. They can help optimize your website to hit key points and become more visible to your target audience. Things have drastically changed in the world of SEO, but one element that still holds true is this: a legitimate SEO company can help you reach your targeted demographic.

What about being number one on Google? Well, Google no longer gives a generic response to queries. A great new format called “Search Plus Your World” was rolled out in 2012, and after a series of tweaks and changes that have made it what it is today, it conveniently offers results that are geared to you. The data used to predict your preferences includes information on your location, search history, and social media circles, to name a few. This means that one company may rank highly for you while it wouldn’t even appear on the radar for another user with a completely different set of interests. Now you can see why ranking #1 on Google no longer has meaning because it’s no longer tangible and firm.

So what metrics really matter to your ROI, and what should you be looking for as a company owner? Well, while you don’t rank at a specific location for every user, you can determine the average by taking the top ranking for a wide variety of users. This gives you one simple number to compare against. It’s certainly not the last word as far as ranking goes, but for those who like the simplicity of one number, “Average Rankings” is it.

Another single number you can use to look at your web performance is the visitor growth report from Google Analytics. Obviously, upward trending visitor growth is a good sign while downward trending means something is going wrong and further attention is needed.

The real bread and butter of online performance is the same as it’s always been: conversions. Even though rank was used as a form of measure in the past, it really wasn’t the goal. Imagine a company that ranked #1, but never actually got anyone to buy their product, subscribe to their blog, or interact within their communities.

Today, the focus is on gaining conversions and earning customers and engaged visitors who return to our sites time and time again. Regardless of rank, a successful website causes conversions and creates conversations.

How have you gained conversions? What methods have been most successful for earning customers and engaging visitors on your sites? We’d love to hear from you in the comments below!

17 Feb 2015
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Changes in the Field of SEO

Sticky Post By On February 17, 2015 With No Comments
Filament Content Creation

People working in the field of Search Engine Optimization have to be incredibly flexible and embrace change. This is a field that constantly changes and being able to adapt and stay ahead of the curve is what makes you successful. So, let’s look at how the field has changed and the role has evolved in the last few years.

Great SEO Experts are also fantastic writers. Content is vital in the SEO world and in successful websites. If you, yourself, are not a great writer then you need to have one on the team or an excellent freelancer on contract.

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13 Feb 2015
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The Hash on Hash Tags: How to leverage the trendy little symbol we all know and love

Sticky Post By On February 13, 2015 With No Comments

We’ve all done it. We can’t help ourselves. It’s so easy to toss a hashtag or two into casual conversations. We’ve even made fun of the frequent misuses of them. It’s easier to dismiss, rather than admit that there may be something there. But, whatever your take has been in the past, it’s time to reconsider the potential power of that oft misunderstood “hashtag” symbol.

Originally created for conversations within Twitter, the hashtag has now found its way into every other form of social media as well. Some folks are pretty good at “slinging hashtags,” while others may need to go back to the drawing board.

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11 Feb 2015
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Get to the Point, Part 2: Email Body

Sticky Post By On February 11, 2015 With No Comments

In Part 1, we summarized some key points from a recent Campaign Monitor blog: Where to position key messages in your email marketing campaigns to get them noticed and remembered. We applied this guidance to evaluate a handful of emails from mainstream marketers and then rewrote their subject lines and preheaders. This resulted in more concise messages that put the important stuff right where their readers would get it.

Here, in Part 2, we’ll take a look at the blog’s guidance on the email body, and use it to evaluate another handful of emails from top marketers. Let’s see how they make good (or not-so-good) use of this prime messaging “real estate.”

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03 Feb 2015
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Good and Bad SEO for Mobile

Sticky Post By On February 3, 2015 With No Comments

It’s pretty clear that users want mobile access to websites. For some companies that can mean the difference between success and failure. You want to be found by search engines – Google, in particular – so you have to determine what are you doing right and what are you doing wrong. Right?

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30 Jan 2015
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Mastering The ‘Social’ Behind The ‘Strategy’

Sticky Post By On January 30, 2015 With 4 Comments

“If you fail to plan, You are planning to fail.”  -Benjamin Franklin

We’ve all heard it before: Planning is a good idea.

  • Planning gets us from Point A to Point B more effectively.
  • Planning provides opportunities for solutions long before problems present themselves.
  • Planning affords more options and maps out more avenues than last-minute, off-the-cuff activities ever will.
  • Planning gives us a more educated and confident platform to stand on.
  • Planning makes good sense.

Effective planning and strategizing are part of any successful endeavor, right?

And, when it comes to social media endeavors, we all know we should have a digital marketing strategy, right?

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20 Jan 2015
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Keyword Basics for Search Engine Optimization

Sticky Post By On January 20, 2015 With 1 Comment

In working with clients over the years, we’ve realized that the definition of a keyword is isn’t always clear. Search engine optimization (SEO) is relying more and more on well planned, researched and placed keywords. That said, we’re going to take a little time to review exactly what a keyword is and how to choose the best ones for your website.

The first thing to note is that the term “keyword” is often used when referring to a phrase. Sometimes specialists will specify that it’s a keyword or a key phrase, but most of the time the default term used is just keyword. A keyword can actually have several words within it and they all have equal value as a whole.

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06 Jan 2015
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Most Important Aspect of SEO for 2015

Sticky Post By On January 6, 2015 With No Comments

Before you’ve let your New Year’s resolutions for 2015 lapse, take a moment to give your website the New Year once over. Things are changing in the world of SEO. Smart, intuitive changes that mean less tricks and tips, and more common sense, “core” changes are needed in order to get the best performance from your website. This is actually good news. Legitimate and valuable websites should be rewarded while malicious and spammy ones will not.

So, if you’re looking for a resolution to make regarding your website this year, just one big change could make all the difference in the world.

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23 Dec 2014
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Google Penguin Changes Will Be Constant

Sticky Post By On December 23, 2014 With No Comments

Google made some changes in 2014 with regard to how they approach search engine optimization. In some ways, it seems as if Google has finally nailed down this SEO thing. They’ve found a great algorithm and approach to giving the public what they want with quality websites, and they’re relegating those annoying spam sites at the same time. One sign of this is their announcement that they’re going to start making continuous changes to Penguin.

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