Before you’ve let your New Year’s resolutions for 2015 lapse, take a moment to give your website the New Year once over. Things are changing in the world of SEO. Smart, intuitive changes that mean less tricks and tips, and more common sense, “core” changes are needed in order to get the best performance from your website. This is actually good news. Legitimate and valuable websites should be rewarded while malicious and spammy ones will not.
So, if you’re looking for a resolution to make regarding your website this year, just one big change could make all the difference in the world.
Pay attention to your content.
Every single website out there is content-based when it comes right down to it. Whether you’re selling homemade fishing lures to a very small audience or you’re informing the world on a topic that you are the leading authority on, it’s all about the content provided.
If you haven’t updated the content on your website in a while, then it’s time to do so. How long is too long to be considered “a while”? Well, that’s a kind of nebulous term that depends on your website and your audience. If you’re discussing the Paleolithic Age, well, then things probably haven’t changed too much since you wrote or added the information. If you’re blogging about paleo diets, then you should be adding fresh, new content regularly to keep up with the changes in that genre and to keep your readers interested and informed.
If the content is not yours then you need to get appropriate authorization to use or quote from the source or dump that content. Yep, plagiarism is not tolerable and not only should you not partake in it, you should be an active voice in preventing such abuses of intellectual property. The entire web community suffers from this. Stealing content actually makes you a malicious website.
Keep your content engaging. You know your audience, or at least you should. The better you know how to talk to them, what keywords to use, what topics appeal to them, etc., the better they’ll receive and enjoy your content. Give them a voice they can relate to and they’ll consider you/your website a “friend” and return again and again.
If you think you’ve heard this all before, you’re absolutely correct. Content is king in the world of web and that’s probably never going to change. What will change is the type of content needed. The need to remain relevant and on trend is becoming more and more evident. If this is not your strong point, then work with the right people to help you develop engaging, current, informative, original, accurate content. It will pay off in the long run.
Paying attention to your content is one New Year’s resolution you can definitely keep, and you’ll see virtually instant results.
Need help with your content resolutions? Let Filament help you ring in the New Year with better results!
