The Content Connection

18 Mar 2014

Sticky Post By Filament SEO Specialist Posted in SEARCH ENGINE OPTIMIZATION With No Comments Permalink

What Google Wants in SEO

Sticky Post By Filament SEO Specialist On March 18, 2014 With No Comments

When we talk about Search Engine Optimization (SEO) we tend to speak generically about the search engines, but it’s a pretty well known fact that Google is the leader of this parade. In fact, Google is almost interchangeable with the word search; if you want an answer, Google it.

With this in mind, it’s vital that your website SEO strategy centers around what Google thinks is best SEO practices. While Google seems to change their mind and their SEO guidelines pretty routinely, we’ve cultivated some tips to help you plan your search approach.

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What Google Wants in SEO February 25th, 2015Filament SEO Specialist

14 Mar 2014

Sticky Post By Filament Social Media Marketing Specialist Posted in SOCIAL MEDIA MARKETING With 1 Comment Permalink

What Is Your Business All “About?”

Sticky Post By Filament Social Media Marketing Specialist On March 14, 2014 With 1 Comment

Some brands don’t really have to explain themselves. We know who they are, and we know what they do for us. We also know that they’re always evolving, which is what keeps them growing.

They consistently re-invent, re-establish and re-assert what their brand is all about. And, they do it in ways that answer our questions, fulfill our needs, and pique our interests. They are all about their customers, and they realize that what they’re ‘About’ is one of their most important selling tools.

When people visit your social media venues, do they know what your business is all about?

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What Is Your Business All “About?” February 25th, 2015Filament Social Media Marketing Specialist

12 Mar 2014

Sticky Post By Filament Email Marketing Specialist Posted in EMAIL MARKETING With No Comments Permalink

Why Email Marketing? We’ll Give You 5 Good Reasons

Sticky Post By Filament Email Marketing Specialist On March 12, 2014 With No Comments

Email Crushes Facebook & Twitter

Would you believe it if we told you that there are still a lot of people who don’t have Facebook or Twitter accounts? Conversion rate optimization coach D Bnonn Tennant says, “Email has nearly three times as many user accounts as Facebook and Twitter combined. That’s a whopping 2.9 billion.”

The numbers don’t lie. Clearly, your audience for email marketing is substantially larger than what’s available to you with social media. The smart bet is to make email marketing the foundation of your strategy, with social media campaigns that compliment your efforts and help drive traffic to your primary marketplace.

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Why Email Marketing? We’ll Give You 5 Good Reasons February 25th, 2015Filament Email Marketing Specialist

06 Mar 2014

Sticky Post By Filament Content Specialist Posted in CONTENT MARKETING With 3 Comments Permalink

The “Why” of Product Reviews

Sticky Post By Filament Content Specialist On March 6, 2014 With 3 Comments

Product reviews are one of the most important strategies for sourcing user-generated content (UGC). Not only do they give you the opportunity to offer a steady stream of content by and for human beings, but they also fuel your content strategy with everything from good SEO to better value for your customers.

What really influences customers?

The way consumers make buying decisions is changing. In the past, they were much more influenced by brand names and the sex appeal with which products were marketed. However, as Stanford Professor of Marketing Itamar Simonson stated in a recent episode of TechCrunch TV, “The sizzle is becoming less important.”

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The “Why” of Product Reviews February 25th, 2015Filament Content Specialist

04 Mar 2014

Sticky Post By Filament SEO Specialist Posted in SEARCH ENGINE OPTIMIZATION With No Comments Permalink

Don’t Forget Mobile SEO

Sticky Post By Filament SEO Specialist On March 4, 2014 With No Comments

The stats are out there and they’re constantly changing. But what we know about mobile usage is this: people are turning to their mobile devices more frequently for their internet searches, and they’ll continue to do so more and more. Smart webmasters and web owners focus on the premise that their website needs a mobile counterpart. While everyone is worried about keywords, title tags, meta information and analytics on their main webpage, it’s important to prioritize mobile SEO.

Experts repeat over and over that SEO is a constantly changing field. That is probably even more true when you look at mobile SEO since the mobile world is changing by leaps and bounds. You’re going to need to change with it to get the most out of your website. The good news is there is a lot of common sense built into mobile SEO. The following three tips should get you started toward a better mobile website.

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Don’t Forget Mobile SEO February 25th, 2015Filament SEO Specialist

28 Feb 2014

Sticky Post By Filament Social Media Marketing Specialist Posted in SOCIAL MEDIA MARKETING With 4 Comments Permalink

To Post or Not To Post: “What?” is the question.

Sticky Post By Filament Social Media Marketing Specialist On February 28, 2014 With 4 Comments

The unique challenge of social media marketing is that, more often than not, we have macro interactions with our audience. We cast wide nets of content that will appeal to a broad range of interests in hopes of building a vast “information ocean” that will continuously attract followers.

Some of the more daunting questions surrounding social media marketing relate specifically to what information we should be filling our “ocean” with.

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To Post or Not To Post: “What?” is the question. February 26th, 2015Filament Social Media Marketing Specialist

26 Feb 2014

Sticky Post By Filament Email Marketing Specialist Posted in EMAIL MARKETING With No Comments Permalink

How to Write the Perfect Preheader

Sticky Post By Filament Email Marketing Specialist On February 26, 2014 With No Comments

When it comes to email, you hear a lot about the importance of subject lines. And, sure, subject lines are important, but they’re not meant to completely eclipse the preheader.

The preheader is that little snippet of text that shows up in many email clients immediately after the subject line. It’s the third thing they see when users view your email in their inbox (after the from name and subject line), so it can go a long way toward creating a good subscriber experience and making an excellent first impression. After all, human beings are going to read this email, and you want it to be interesting to them.

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How to Write the Perfect Preheader February 25th, 2015Filament Email Marketing Specialist

20 Feb 2014

Sticky Post By Filament Content Specialist Posted in CONTENT MARKETING With 1 Comment Permalink

Let It Flow: Creating a Constant Stream of Content

Sticky Post By Filament Content Specialist On February 20, 2014 With 1 Comment

So you’ve been told that you need to create a constant stream of high-quality content across all of your channels.  Sounds daunting, right? Well, here are a few tips and tools to help you consistently create conversation with your target audience.

Start with a plan.

An editorial plan helps you map out clearly and concretely what you need in terms of resources, budgets, types of content, etc. Firstly, what is it you’re trying to say? What’s the message? Once that’s clear, identify whom you’re talking to. What are their genders, ages, interests, and specific needs?  Your constant stream of content must be targeted specifically to inform and engage your target audience. Lastly, which type of content should be used for your targeted audience, e.g. short articles, tweets, podcasts, etc.?

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Let It Flow: Creating a Constant Stream of Content February 25th, 2015Filament Content Specialist

18 Feb 2014

Sticky Post By Filament SEO Specialist Posted in SEARCH ENGINE OPTIMIZATION With No Comments Permalink

5 SEO Tips for 2014

Sticky Post By Filament SEO Specialist On February 18, 2014 With No Comments

The world of search is constantly changing, so it’s best not to rest on your laurels. You have to continuously evaluate best practices in search engine optimization. At Filament, we’ve collected a few tried-and-true tips that we feel confident will help any website move toward their goals in the current search situation. They’re the tactics we use for our own SEO efforts, at least for the time being.

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5 SEO Tips for 2014 February 25th, 2015Filament SEO Specialist

14 Feb 2014

Sticky Post By Filament Social Media Marketing Specialist Posted in SOCIAL MEDIA MARKETING With 4 Comments Permalink

The Fine Art of Social Media Relationships

Sticky Post By Filament Social Media Marketing Specialist On February 14, 2014 With 4 Comments

Social media management is no easy task. Establishing online communities doesn’t happen overnight, and maintaining social relationships can be time consuming. A little focused effort, however, goes a long way.

People want to be associated with brands they like – that’s a given. But what we don’t always think about is that people only remain associated with brands that offer something in return. The longer people are associated with a brand, the more they get to know it, and hopefully, the more they get to like it. If you’re not taking the time to get to know and appreciate your followers in return, you’ll have a hard time keeping your community populated.

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The Fine Art of Social Media Relationships February 25th, 2015Filament Social Media Marketing Specialist