From welcome emails to renewal notices, email automation make marketers lives easier in a variety of ways. With an automated email campaign, you set up the email once, and then it’s automatically sent to a subscriber whenever that person meets a specific trigger. Marketing automation has been a top marketing trend over the past few years. If you haven’t yet adopted it, it’s time to consider the top benefits of this technology.
1. Better lead management & nurturing
Marketing automation tracks your leads for you and delivers key messages at specific touch-points in the customer journey. Because your email messages are delivered at the right time to a more targeted lead list, the leads you generate are not only higher quality, but also more likely to convert.
2. Better segmentation & personalization
Using behavioral triggers, email automation offers unique individual targeting by creating “segments of one,” i.e. micro-segments that target each customer uniquely. This allows you to convert prospects into long-term, high-value customers.
3. Better engagement
Email automation makes it possible to send timely, personalized, and hyper-relevant emails to your subscribers on a consistent basis. Not surprisingly, those emails get more opens and more clicks, driving more visits to your site and greater revenue for your business. Automated emails not only make it easier to nurture prospects, but also to encourage greater product adoption, upselling, brand evangelism, and additional purchases.
4. Better data
Marketing automation has the added benefit of providing detailed reports that tell you what’s working and what’s not. Its granular insights can teach you how to engage with both prospects and customers.
5. Better value
Because marketing automation takes care of tasks that were once time-consuming, it can save your company valuable time and money. Instead of manually sending email-signup thank-yous and personalizing emails, marketers can now focus on high-level tasks like email marketing strategy and nurturing leads at the end of the sales funnel.
With marketing automation, the automated emails you can send are limited only by your creativity. Check back with us in a couple of weeks for top email automation strategies to make the most of this technology.
What benefits (or pitfalls) have you seen for your business as a result of using automated email campaigns? Share your experience in the comments section below.
Ready to start sending automated emails? Contact Filament for help crafting the perfect emails for your target audience.