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09 Nov 2016

Sticky Post By Gina Fink Kosek Posted in SEARCH ENGINE OPTIMIZATION With No Comments Permalink

Top SEO Trends for 2017

Sticky Post By Gina Fink Kosek On November 9, 2016 With No Comments

It’s time to start looking at 2017 and what direction SEO trends are heading this year. Search engine optimization is one of those areas that is constantly changing and evolving, which means it’s difficult for a lot of companies to stay on top of every SEO trend. By annually taking stock and focusing on what’s coming in the new year – what’s going to be vital – you can stay in touch and relevant. So let’s dive right in to the top SEO trends for 2017.

Schema

You’ve probably noticed in your own search queries that you often just want a quick answer. You don’t dive deeper into a website if they don’t answer your query in the search results. Google’s Quick Answers is a direct result of that search shift. Using schema helps fit you into that new realm. Schema is code that the search engines have designed to help them understand your content. In the past your meta description followed the web title and URL. But with schema, you can add more data, like the publication date, classification, star ratings and other info that quickly guide a searcher to their desired end result.

RankBrain

Google is now using RankBrain to process search results. RankBrain is machine-learning artificial intelligence and Google has said it’s the third most important signal for ranking a website. Which means that you need to know how to work with RankBrain in 2017, if you aren’t already talking to their version of AI. How do you feed a RankBrain? You fill it with data that relates to you. Go beyond being an authority in your field, become an expert, be THE expert. Publish, inform, be the website others use as a reference and oddly enough, write for humans. Basically, RankBrain is designed to incorporate all of the good SEO tactics that Google has been promoting for ages. This means you need to keep a good, solid plan of reliable content in your 2017 budget.

Division of Keywords

Once upon a time knowing your target keywords was enough. As we dove deeper in to search trends we discovered that there are different factors that affect keywords; i.e. certain times of the year or trends or new and discoveries etc. Most companies then began tracking keywords and making changes regularly. Now the division between organic keywords and paid search terms is becoming more important. Dig into your terms to discover which terms to use when and how to tailor your strategies appropriately. Your analytics is the best place to find out what’s working and what isn’t and what your individual SEO trends may be.

AMP

AMP has been around for about a year so. You should already have paid some attention to increasing the speed of your website, especially in the mobile realm. But the importance of having instant answers with lightspeed results is the wave of the future that has already hit the shore. Think of how many times you turn to your phone to ask a quick question. The website that can respond quickly wins and you want to be that website for your industry. In addition to using AMP you can cut down on unnecessary images, scale down the necessary ones, only keep essential cookies, and compress what you can. And make mobile a priority if you haven’t already.

Things certainly have changed since the good old days when we focused on keywords, title tags and meta descriptions haven’t they? SEO trends have become much more technical and customized. There’s a lot of learning that has to happen now to keep up with the future of SEO. And it’s vital that your website responds to the changing demands of our mobile search world. While artificial intelligence may be quantifying your results, it’s up to YOU to provide keyphrase-rich content that’s geared to attract humans.

Need help keeping your brand relevant and on top of SEO trends? Filament provides content that engages the end user while appealing to RankBrain intelligence to help you get found by your key audiences. Contact us today.

07 Nov 2016

Sticky Post By Filament Content Specialist Posted in EMAIL MARKETING With 1 Comment Permalink

How Storytelling Benefits Your Email Marketing

Sticky Post By Filament Content Specialist On November 7, 2016 With 1 Comment

Every brand, every product, and every service has its own story. The brands that are most successful have learned how to use the power of storytelling to further their business goals. They know how to tell the story of their brand and the story of the goods and services they offer, framing that story so that it translates into the benefit it has to offer. It tells customers why they should care about this or that brand, this or that product, over the other alternatives out there.

Why are stories so powerful? They’re powerful because of the way our brains work when we experience stories. According to recent research in neuroscience, stories activate the same parts of the brain as if you were experiencing the events in the story in real life, making the story seem like something you’ve experienced firsthand. Moreover, when a story creates an emotionally charged experience in the listener/reader, the brain releases dopamine, which helps in remembering events.

What does this mean for marketing, specifically email marketing? As a result of how our brains respond to stories, we see four distinct benefits of using storytelling in email marketing:

1. Stories create an emotional connection to your brand.

Stories produce emotional reactions. The story your brand tells, therefore, will produce an emotional reaction in your audience. That emotional reaction then become associated with your brand. It can inspire people to become invested in your brand—or it can drive them away. Consider the emotional connection that Nordstrom inspires with this recent example of email storytelling:

Subject Line: Thanks to the people who matter most.

2. Stories motivate people to act.

Stories inspire others by connecting a hope or need with an action required to meet that hope or need. They don’t have to be complicated to inspire people to act either. They can be as simple as introducing a product in an email and framing that product as meeting some hope or need that your audience has. Maybe the need is to finish one’s holiday shopping as quickly as possible. Or perhaps it’s to find the perfect gift for someone. Sometimes a story can speak to multiple needs simultaneously, as in this build-your-own-adventure story from Icebreaker.

Subject Line: Want to gift some next-to-skin love?

3. Stories are shareable.

Think about the last time you came across an especially apt meme or a video that made you laugh out loud. You shared it with your family and friends almost immediately, right? Because human beings are social creatures, we want to share our experiences with others. And because stories pull us in and elicit emotional responses (which makes them easier to remember—see #4 below), stories are things we readily share with the people we love. Take a look at this example of email storytelling from Sixt, which works to drive subscribers to a longer story it tells via video:

4. Stories are memorable.

People naturally remember a good story. As we mentioned earlier, when a story creates an emotionally charged experience in us, our brains release dopamine, which helps us remember them. As a result, associating your brand, products and services with a story is a powerful strategy for brand recognition, loyalty, and advocacy. Take, for example, this recent REI Black Friday email, which returns to the #OptOutside campaign the company started last year.

Subject Line: How Will You Be Spending Black Friday?

Stories inspire, encourage, and motivate people to act. Some stories are more effective than others, of course, and stories speak to people differently. As you’re crafting stories for your brand, be sure you keep your audience in mind and present your story in a manner that will appeal to them. Then, make the story available in the places they frequent online, whether that’s in email or social media or your web site, or all three. Last but not least, ensure your story is consistent across all of these channels.

Ready to tell your story? Get in touch with Filament for help crafting an engaging story that speaks to your target audience.

04 Nov 2016

Sticky Post By Gina Fink Kosek Posted in SOCIAL MEDIA MARKETING With No Comments Permalink

The Best Social Content on the Web

Sticky Post By Gina Fink Kosek On November 4, 2016 With No Comments

Even the best social media manager can find themselves in a creative rut. More than likely if you are in a rut your audience is starting to feel it. Luckily inspiration can be found across all social channels from a variety of brands creating compelling social media content.

Having a strongly defined brand voice on social is critical. Using that voice to authentically engage with your audience is essential. Remember that with each post you are building brand affinity and loyalty. Creating social content that not only entertains but also inspires is a must.

We regularly gather examples of the best social content on the web. Below is an overview of three of our favorites. Find out how these brands are standing out from the crowd in terms of creating engaging and shareable content for their social audiences to consume across all platforms.

Netflix

Have you heard that Netflix is relaunching Gilmore Girls the day after Thanksgiving? Exactly. Even with never having watched an episode, feeds across all social channels have been dominated for weeks by the news of the release, more than two months before the expected launch.

Thanks to Netflix the entire world is now familiar with the term “binge watch”. With the Netflix distribution model comes the perfect built-in social strategy. Netflix is able to garner immense social chatter across all channels with its mass releases. Remember the launch of “Making a Murderer” last December? It might’ve been the only show that everyone you knew was watching at the same time. And they were not only watching. They were discussing it at length across Facebook and Twitter. This wave of social support after the launch of a new series helps to drive viewers to binge so everyone is online and talking about the show with their friends and encouraging others to watch it.

Netflix also differentiates itself on social by cultivating a brand voice that doesn’t play it safe. Most brands shy away from sounding too casual and using clever captions (with occasional swear words – gasp!). Netflix has shaped a brand voice that sounds like a friend, so when you see a post in your feed it doesn’t seem like an out of place advertisement but instead piques the interest of their audience.

GoPro

GoPro does an amazing job of leveraging exceptionally produced user-generated content that shows the product in action. Relying on customers to showcase how they are using the product provides a strong customer testimonial as well as inspiration for their audience to see what’s possible with a GoPro.

GoPro continues to nurture creativity amongst their customers by creating opportunities and incentives for them to produce exceptional content. Currently GoPro is running a contest giving away $5K to their 10 favorite videos submitted that are one minute or less. They are not only curating exceptional content from their audience but also fostering community, building advocacy and continuing to make their audience a part of their brand’s story.

Redbull

With over 5 million followers on Instagram, Red Bull is authentically engaging with its audience by creating exciting, exhilarating social content that inspires their audience to truly live the brand ethos.

With a “Red Bull gives you wings” tag line the brand is walking the walk by providing content across all social channels that appeals to their audience of extremely adventurous adrenaline junkies. On Instagram they capitalize on this audience of thrill seekers with video of wakeboarding with a crane, snowboarding across closed off trails or a close up look at their Crashed Ice series.

Red Bull knows its audience and tailors their content. They appeal to the extreme (or those who wish they were). They make them stop and want to engage with the image or video and think “Awesome. I want to do that.”

Lowe’s Home Improvement

Lowe’s has been a leader in jumping on new social platforms and creating content specific to that audience. In the early days of Vine Lowe’s how-to videos captivated their audience by easily breaking down home improvement projects in 6 second loops. They are now taking that same forward-thinking approach when utilizing Facebook’s 360-degree technology. Their video series “Made In a Minute”, shown below, encourages customers to tilt and drag on their mobile device:

Lowe’s is now focused on expanding its “how-to” content to inspire and appeal to a new generation of younger homeowners – Millennials. This up-and-coming group of homeowners is hungry to learn. Their preferred channel? Small snippets of social media. So Lowe’s is perfecting its strategy on Snapchat with short videos reveal how to do the most basic of home improvement projects. Think hammering and chiseling your way through a weekend kitchen refresh – in a Snap.

Inspiration can be found everywhere. The key is to consistently produce content that entertains and informs your audience. You want to encourage them to engage with your brand on a daily basis. Need help creating social content that converts? Contact a Filament specialist today.

02 Nov 2016

Sticky Post By Gina Fink Kosek Posted in SEARCH ENGINE OPTIMIZATION With No Comments Permalink

Best Retail SEO Content (& What You Can Learn from It)

Sticky Post By Gina Fink Kosek On November 2, 2016 With No Comments

Search engine optimized (SEO) content is vital to your website’s SEO plan and organic results. Optimized content can’t do all the work, of course – your backend SEO shouldn’t be completely ignored – but with today’s algorithms quality content that’s been optimized is a cornerstone of any successful website. So, let’s take a minute to look at some e-commerce websites that are great at optimizing their content and learn how they’re optimizing it so we can use their experience to optimize our own content.

Home Depot

Home Depot is doing everything right when it comes to SEO content and web optimization overall. Let’s have a little fun and look at something really basic: a random toilet paper holder. The first thing you’re presented with on their page is the title (which is optimized to explain exactly what it is), then images, price point, and review stars. These are things that customers care greatly about so they belong front and center.

Move down the page and you can buy in two different ways. Further down the page, you’ll see suggestions of items bought together. Then we come to the all-important product overview, which is a nice, keyword rich description that repeats the title and is followed by quick benefit bullets. Keep scrolling and even more information is provided – and all of it is about a toilet paper holder. Imagine how useful this is when considering a major appliance.

The one area that really needs exploring is the Info and Guides, which give you installation information. While this item isn’t the most entertaining, it provides helpful videos and how-tos on other pages that not only encourage interaction, but also inspire people to share and to return to the website and become engaged with it. This is exactly what you want from a nicely optimized website.

Target

Target has recently undergone a massive website redesign that has greatly improved the look of the site. Let’s pick another random product, how about a woman’s cardigan? You’re shown the garment from different angles with an interactive photo scroll. The title is clearly stated and optimized to describe the product. Below the title you see other items you may like, encouraging you to stay on the website and explore deeper.

Next you get to see customer reviews, which are becoming a more and more important element. Expect to see reviews grow and become customized and vital in the future. Then there are several areas where you can click to get more information. Under “item details” you find that all-important, keyword-rich paragraph and the bulleted details you want. This is great, straight-forward information that encourages you to stay on the site and shop.

Amazon

You can pick just about any page on Amazon and expect to find the same general information. Much like the two retailers above, they give you images of the project, a description and bulleted information, suggested other items to push you deeper into the website and reviews. You’ll also notice they ask if you have questions about the product to encourage more interaction. Very similar story that relies on a few carefully chosen keywords woven throughout and then engagement to propel their popularity.

Baublebar

We simply love the way Baublebar encourages user engagement on their ecommerce website by integrating user pictures onto the website. Check out their tassel earring page and you’ll see what a great idea this is. Using loyal customer images is a newer trend and it’s only going to grow and grow in popularity. In addition to that, you’ll also find all of the standards with well written copy, reviews, suggestions and more.

After reviewing these websites, what are we seeing that seems to be working?

A bulleted list of features is becoming almost mandatory as people want information faster, at a glance.
Social engagement is a driving force in pulling more people to an ecommerce website. This is brilliantly seen with Home Depot’s website engagement and how-to.
Probably the biggest change that’s occurred in the last few years is the open invitation to customers to share their opinions, ask questions and even show us their pictures. This trend will grow and, as a consumer, you’ll probably love it. As a retailer or ecommerce website you may have some issues with it at first (regulating the content, dealing with negative reviews, preventing spam etc). But as the technology grows the filters will adapt and Google will quickly see that this is going to be a big element of SEO content.
Keyword optimized descriptions are getting shorter and, therefore, more concise. This means it takes some skill to entice and engage a reader while using keywords efficiently. This is something that Filament specializes in. Want to learn more? Contact us today to learn how to improve your SEO content and increase your engagement.

02 Nov 2016

Sticky Post By Filament Content Specialist Posted in CONTENT MARKETING With No Comments Permalink

Content Marketing Storytelling

Sticky Post By Filament Content Specialist On November 2, 2016 With No Comments

Storytelling in marketing isn’t new. It’s been around since ancient times when citizens in Ancient Greece used the Agora, an open space for assembly, to recruit soldiers and sell their goods. That staying power—in addition to the reasons we’re going to detail for you here today—offers strong grounds for incorporating storytelling into your content marketing strategies. In addition to offering the benefits of storytelling, we’ll also offer ways to integrate storytelling into what you’re already doing so you don’t have to reinvent the wheel.

Chances are you’re already telling stories without being aware of it. (If you’re telling stories and doing so mindfully, well done! You’re ahead of the pack.) This article can still be useful for you in that it will provide ways to better use this practice to your advantage by thinking through it a bit more thoroughly.

Beginning, Middle, End

Storytelling keeps your audience coming back for more when it creates a beginning, middle, and end for that audience to follow. Karen Gunelius, a 20-year marketing veteran and regular contributor to Forbes, suggests setting it up this way: 1) establish your story setting and the characters, 2) set up your main character’s problem and present conflicts that get in the way, and then 3) create a resolution. This is what we call a story arc, and the best story arcs create suspense so that your audience wants to stick around to see what happens next and share the story with others.

Perpetual Marketing

Following this principle, storytelling becomes a perpetual marketing tactic when you create multiple pieces in which one feeds off the next. This allows you to integrate offline and digital marketing. Teasers are another great example of creating a story arc that keeps your audience coming back for more.

Great Characters

People love great characters. They’ll stick with the story just to see what happens to them. As a result, first and foremost, you want to make your brand a lead player in the stories you tell. This offers a great opportunity for showcasing your brand’s personality. You can also create fictional characters—think Jake from State Farm or Allstate’s Mayhem—to entertain your audience. Possibly even better, your fictional characters could be based on your buyer personas in order to tell stories from their perspectives. Whichever route you take, make sure your characters are compelling enough that your audience will want to follow their story arc.

User-Generated Content

Stories about your brand don’t only have to come from you. You can encourage your customers to join in telling your story with user-generated content. This lets your customers be a character in the story, too. User-generated content can take numerous forms, from product reviews and testimonials to user-generated content campaigns on social media.

Emotional Connection

Because good stories naturally create an emotional reaction in people, storytelling is a great opportunity to create an emotional connection between your brand and your audience. But be mindful here, you don’t want to create just any emotional reaction—you want to create a favorable emotional reaction. What “favorable emotional reaction” means to you will depend on your audience, your brand, and your business objectives.

Visual Stories

Social media networks like Pinterest, Instagram and Snapchat offer unique ways to create compelling visual stories. These visual stories don’t have to be complicated either. You could simply create a series of snaps for Snapchat’s My Story feature. When you’re deciding where to tell your visual stories, check with your audience and where they spend their time.

Good storytelling is about framing the work you do, the products and services you offer, for your audience in a way that imparts its importance to your audience. Stories make it possible to surround your audience with brand experiences that they can pick and choose from. You can tell a story about anything—even data—by applying creativity. And, as you can see from the benefits illustrated above, storytelling can significantly help you build your brand.

Ready to tell some awesome stories about your brand and what you do? Get in touch with Filament for help crafting compelling stories for your target audience.

28 Oct 2016

Sticky Post By Gina Fink Kosek Posted in SOCIAL MEDIA MARKETING With No Comments Permalink

Social Media Copywriting: Content that Converts

Sticky Post By Gina Fink Kosek On October 28, 2016 With No Comments

Few social media experts started their careers as copywriters. With the growth and continuous evolution of social platforms, writing concise and compelling copy that converts has now become a key attribute of a successful social media manager. Learn how to create effective and engaging copy that makes your audience click and convert with these five writing tips.

#1: Know your audience

The number one writing tip for connecting with your customer, or potential customers, on social is to define who you are speaking to. Learn as much about your audience as possible so that you are able to create quick, fun-sized bits of engaging content.

With a strong brand persona in place you should be able to authentically speak to your audience in a way that identifies not only the value of your product but how that product can add value to your customer. Knowing your audience and speaking directly to them in each post helps to build trust, essentially compelling them to click and convert with ease.

#2: Keep it conversational

Know your voice, know your brand, but leave the corporate speak behind. People are on social to be informed and entertained so it’s important to keep your social voice casual and conversational. People want to feel like they are speaking to a person, not a brand. Keep this in mind when you are structuring sentences and choosing the punctuation you use. It’s important to keep the copy professional but don’t forget to let your brand’s personality shine through.

#3: Define a clear call-to-action

What do you want your audience to do? Sign up for an email? Watch a video? Shop or share? Define the reaction you want your audience to take and then compose a short compelling call-to-action to drive that behavior. Make your customer, or potential customer, want to learn more. Intrigue them. And be sure to customize the call-to-action to each social platform so it feels authentic and not out of place.

#4: Keep it short, concise and impactful

With every social post you write it’s important to identify the value of your product for your customer and then present a concise and impactful reason for converting. People are busy. They are scrolling their feed and it’s your job to grab their attention mid-scroll with your messaging. Do you find yourself stopping to read long paragraphs? Probably not. With every post value your customer’s time—keep it short and make them want to engage.

#5: Write, rewrite, edit, proofread—and repeat

With short, quick bursts of content be sure to still take the time to think through each post before you publish. Read it out loud and try to view from every perspective. Is this offensive or could it be misconstrued in any way? Are there grammatical or spelling errors? Typos can kill an awesome post and leave a less than stellar imprint on your customer.

Copywriting is a craft that takes years to hone, it’s alway easier and better to spend time writing and rewriting, editing and editing again to ensure you are publishing the best most compelling content for not only your business, but for your audience.

Remember each social post is a reflection of your brand. As a social media expert your goal is to create consistent and engaging content everyday to ensure your audience clicks, shares and converts. Need more social media copywriting tips from our experts? Contact Filament today.

26 Oct 2016

Sticky Post By Filament Content Specialist Posted in EMAIL MARKETING With No Comments Permalink

Email Copywriting Done Right

Sticky Post By Filament Content Specialist On October 26, 2016 With No Comments

When it comes to email marketing, copy is a key determinant of whether your campaigns succeed or fail. In this article, we share useful examples of great email marketing copy—that is, copy that gets subscribers to open emails, click or tap through to landing pages, and, ultimately, convert.

Subject Line

More than half of all emails are opened on mobile devices. Be sure your subscribers can read your subject line by keeping is short enough to fit on a mobile screen. In addition, short subject lines can make a big impact, as in this example from Target:

When possible, include a verb in the imperative mood in your subject line to make it actionable, like in the following examples from Bose and Lowe’s:

Clear and straightforward doesn’t have to mean cold and impersonal. It can be conversational, too:

Speak specifically to different email segments with personalized content. You could track the categories that specific guests are searching and then compile an email that speaks to those searches on your site, as in this example from Joss & Main:

Or use information you know about your subscribers to send personalized emails, as in this example from Xfinity:

Preheader

Extending the subject line into the preheader is one of the best ways to make the most of your preheader text. Check out the following examples that illustrate preheaders written in tandem with their subject lines:

Message Body

When it comes to the message body of your email, be sure you deliver on the promise that you set up in your subject line and preheader. Here’s a great example from Etsy:

Next, be sure to employ actionable call-to-actions that use a short, simple verbs:

If you’re email includes a lot of text, you can make it easy to skim with bullet points or numbered lists:

From your subject line all the way through your message body, great email copywriting is key for enticing subscribers to open your emails, read, click through, and convert. Writing email content doesn’t have to be a chore or a stressor. It can be relaxed and rewarding—and get great results—by following a few good writing practices.

Need a little help from some friends? Get in touch with Filament for help creating compelling content for your email campaigns.

25 Oct 2016

Sticky Post By Gina Fink Kosek Posted in SEARCH ENGINE OPTIMIZATION With No Comments Permalink

SEO Writing Tips to Rock Your Content

Sticky Post By Gina Fink Kosek On October 25, 2016 With No Comments

Our SEO writing tips can help your website read better, be more informative and reach your targeted audience more directly. At Filament we firmly believe all content should be optimized for search engines. This doesn’t mean it’s awkward and stuffed with keywords — those days are long gone. Today’s most effective SEO content is seamless and engaging.

Our SEO writing tips are designed to give you an edge over your competition, not only when it comes to grabbing organic eyes, but also in creating a website that’s more engaging overall.

Rethink Content

Don’t lock yourself into the belief that content means the written word alone. If you want to grab today’s dynamic audiences then you need to create content they respond to. Instead, look to spice up your web offerings with videos, images, viral memes, how-to instructions, etc. But, of course, make sure you optimize this content with your keywords.

Audience First

You’re looking to attract an audience and convert them into loyal brand representatives. This means that they are who your content needs to reach. It also means that you need to reach them in a way that they will respect. Those hard sell tactics aren’t nearly as effective online and your keywords need to come from their mindset. Remember to think of brand representatives, not grabbing a fast buck through pressure.

Connect Ecommerce to Content

It seems obvious but too many companies miss out on opportunities to connect their products to their content and vice versa. If you’re selling an animal friendly pesticide you should link that ecommerce page to your related content. On the other side of the coin, if you just put up an adorable kitten montage, then link that to your ecommerce page. Not only do you know these things may appeal to an audience that likes animals, but you’ve also just helped the search engines add context to your website which will boost your organic results.

Host and Promote

Host your content from your own site because that’s how you get people to your site. It seems pretty obvious but too many companies blog on a third party application that is not integrated so they lose out on the hits and traction they could win by hosting their blogs, videos, memes, etc themselves. Along with that, make sure you promote the content you create on all the social media platforms that are relevant to your audience. There are so many platforms these days that you shouldn’t be wasting your time on ones your demographic largely avoids.

Analytics

Stay on top of those analytics. Watch to see how the tides are changing in your particular niche. Perhaps one of your products/items has found a key interest group and is starting to rise. You want to capitalize on that and start creating SEO content geared toward marketing yourself and getting out information on that product. Of course the converse could happen and one of your products could be dropping in favor, you either want to move on or find out why and try to change it. Your analytics give you the raw data to make big moves.

Keyword Research

If it feels like we harp on researching your keywords, it’s because we do. There is probably not one point that needs to be stressed as much as keyword research when it comes to SEO content. So consider this SEO content writing tip a bonus. Research and keep researching your keywords because the tides to change. Make sure you’re also doing your research from a customer perspective, not an industry insider one.

These SEO writing tips should give you a great starting place to start formulating your new SEO content plan. But remember, a plan is only as good as the people who carry through on it. If you need SEO content writing experts, Filament is your go-to agency. We specialize in bringing your target audience to you and encouraging them to become brand ambassadors.

24 Oct 2016

Sticky Post By Filament Content Specialist Posted in EMAIL MARKETING With 1 Comment Permalink

10 Email Writing Tips that Get Action

Sticky Post By Filament Content Specialist On October 24, 2016 With 1 Comment

From your subject line all the way through your message, great content is key for enticing subscribers to open your email, read it, click through, and convert. You need to put copywriting best practices in place if you really want subscribers to engage. Whether you’re just starting out with email marketing or you’ve been in the game for a long time, here are 10 writing tips to help you create compelling emails: